AI Systems & Workcraft for Entrepreneurs | LachlanCB
Services

What I Build

I design and deploy complete business systems — connecting marketing, sales, CRM, and automation into unified growth infrastructure with AI at the core.

$100K+
Client revenue
30+
Live workflows
99.9%
Uptime
  1. № 01

    CRM & Sales Automation

    • GoHighLevel (GHL)Full CRM builds — pipelines, SMS/email automations, AI agents, booking, and review request systems.
    • Pipeline DesignStage logic, lead scoring, auto-tagging, and assignment rules.
    • Missed Call → Booked JobInstant SMS follow-up, booking link, calendar confirmation, and CRM update — fully automated.
    • Client OnboardingWelcome docs, intake forms, training Looms, and automated handoff sequences.
    • Payments & ContractsStripe invoicing, SignWell e-signatures, and deposit/final payment flows.

    OutcomeAutomated pipeline — first touch to closed deal.

  2. № 02

    AI Agents & Workflows

    • Claude + LangGraphMulti-step AI agents for content generation, customer support, sales intelligence, and competitor monitoring.
    • Voice AI (Retell & VAPI)Inbound/outbound phone automation — appointment confirmations, lead qualification, and follow-up calls.
    • RAG & Semantic MemoryAI agents with business knowledge retrieval via vector search (Qdrant) and document embeddings.
    • N8N + Make.com30+ production automation workflows across lead gen, CRM, content, monitoring, and operations.
    • Prompt EngineeringLLM workflow design, prompt versioning, and multi-model orchestration via OpenRouter.

    OutcomeCustom AI agents that handle real business tasks — not demos.

  3. № 03

    Lead Generation & Outreach

    • Google AdsCall-focused search campaigns with conversion tracking and budget management.
    • Cold Email (Instantly)Scalable outreach — list building, sequences, deliverability management, 4,000+ emails/month capacity.
    • SMS OutreachMulti-step sequences with compliance and reply handling via GHL and Twilio.
    • Google Business ProfileLocal pack ranking, review systems, and GBP signal building.
    • Video ProspectingLoom-based personalised proof assets sent post-permission.

    OutcomePredictable, multi-channel lead flow without manual hustle.

  4. № 04

    Web Development

    • Webflow & WordPressConversion-focused, mobile-first builds with SEO baked in.
    • Ghost CMSBlog and content sites with custom code injection and newsletter integration.
    • Full-Stack AppsSupabase (Postgres + Auth + Storage), Vercel deployment, API design.
    • Rapid MVPsLoveable, Base44 for fast prototypes; Claude Code and Cursor for AI-assisted development.
    • InfrastructureDocker, Linux VPS, Caddy reverse proxy, Cloudflare DNS, CI/CD pipelines.

    OutcomeFast, conversion-focused sites and apps — not just pretty pages.

  5. № 05

    SEO & Organic Growth

    • Technical SEOFull audits via Screaming Frog, Semrush, Ahrefs — crawl errors, redirects, Core Web Vitals.
    • Local SEOGBP optimisation, NAP citations, service-area pages, schema markup (JSON-LD), review ops.
    • On-Page OptimisationSurferSEO content scoring, keyword clusters, pillar/cluster mapping.
    • AnalyticsGA4, Microsoft Clarity (heatmaps + session recording), Fathom for privacy-first tracking.
    • MonitoringUptimeRobot, PageSpeed Insights, SiteChecker for ongoing health.

    OutcomeCompounding traffic and trust without paying per click.

  6. № 06

    Content & Creative

    • AI Content PipelineWebhook → Claude → Draft → N8N → Approval → Publish. End-to-end with human gate.
    • VideoCapCut, Descript, Opus Clip for short-form editing and long-form repurposing.
    • AI CreativesLeonardo, FLUX for campaign imagery; Canva and Brandbird for social proof assets.
    • SEO WritingByword and SurferSEO for long-form articles; Copy.ai for ad copy and emails.
    • PresentationsGamma for fast client-ready decks.

    OutcomeConsistent content output without burning hours on production.

  7. № 07

    Data & Intelligence

    • Google Looker StudioCustom reporting dashboards for clients and internal data.
    • AirtableHybrid spreadsheet-database for CRM data, projects, and custom automations.
    • Competitor IntelligenceAutomated monitoring — pricing, content, ads, social activity. Weekly AI reports.
    • Business IntelligenceSparkToro audience research, Exploding Topics for trend discovery.
    • Meeting IntelligenceRead.ai and Fireflies for transcription, action items, and follow-up automation.

    OutcomeClear dashboards and AI-powered insights — not vanity metrics.

  8. № 08

    Automation Strategy & Consulting

    • Systems AuditFull review of existing tools, workflows, and data flow to find leaks and redundancies.
    • Automation RoadmapPrioritised build plan — what to automate first for maximum ROI.
    • Tool SelectionVendor-neutral recommendations (GHL vs HubSpot, Make vs N8N) based on your actual needs.
    • Team TrainingLoom walkthroughs and SOPs so your team actually uses what gets built.
    • Ongoing AdvisoryMonthly check-ins to optimise, expand, and troubleshoot live systems.

    OutcomeA clear plan before any building starts — so nothing gets wasted.

Results & Performance
$100K+
revenue generated for local business clients via automation
6 → 7 figures
scaled e-commerce business with paid advertising
<60 seconds
missed call to SMS follow-up response time
14
Docker services running 24/7 in production
30+
automation workflows live in N8N
4,000
cold emails/month at scale with managed deliverability
99.9%
uptime on self-managed infrastructure

Ready to Build Your Growth System?

From CRM automation to AI agents — I build complete business infrastructure that scales.

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