AI Systems & Workcraft for Entrepreneurs | LachlanCB
About

I help owners and consultants build leverage with AI, automation, and decision models.

The story

From Australia to Thailand

Why I Build Systems, Not Hype

The problem wasn't just the 9–5. It was the ceiling and beyond.

Every path in my life seemed capped, chaotic, or dependent on constant hustle.

Being a lifelong learner I took the risk and here is what I did.

I left.

Quit my job and I moved to Thailand and set up my new home base.

Started my first business being Amazon FBA. (Not the greatest choice, I know.)

First came FBA wins. Then came months of marketing experiments and learnings from others.

Each one sped up the process — and confirmed the same truth:

Leverage matters more than location.
Systems beat effort.
Simplicity scales.

That's how Lachlancb.me was born — not to sell the dream, but to share what works from my experience. Not theoretical frameworks, but repeatable workflows.

3 months post-launch of my Amazon business
Amazon brand I partnered with — I managed their PPC
Who this is for
  1. 01

    Solo consultants tired of duct-taping tools.

    I'll give the best with over hundreds of SaaS experiments I've tried

  2. 02

    Small agencies scaling faster than their ops.

    I'll find that perfect spot so you can scale as you grow

  3. 03

    Creative founders who want more output, not more chaos.

    I'll build the systems and architect what matters so you can do what you love

  4. 04

    Marketing teams that need back-end structure to match front-end growth.

    Again I'll assess and scale with your operations

Where the work happens
Co-working, Chiang Mai
The whole office fits in a backpack
The other half of the routine
My philosophy
01
Systems > Hacks
Compounding beats chasing.
02
Execution > Theory
Strategy is wasted if it never ships.
03
Simplicity Scales
Fewer tools. Cleaner workflows. Calmer growth.
04
AI as Leverage
It won't replace you—but it will amplify those who use it well.
What I've done
  • Grow FBA brands from 6 to 7 figures.
  • Automate entire client onboarding workflows.
  • Build omni-channel content engines from a single source of truth.
  • Deploy AI-powered outreach and CRM systems that scale without burning out.

Let's simplify

If you're ready to trade hacks for systems and clutter for clarity — let's design your leverage stack together.

Book a call
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